“Wild” is the new theme in advertising for Lake Tahoe license plates, as U.S. National Stand Up Paddleboard Team member Jay Wild of Truckee is featured in television and print ads shot last week at Carnelian Bay.
“Over 96 percent of fees help support projects like the Lake Tahoe Water Trail and access to beaches like this,” says Wild, standing on the beach at Watermans Landing.
“I train on the lake every day. Tahoe is a treasure, and I have a Tahoe plate to show my love for this magical place.”
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